Where is my site in search engines?

A fun test to try is searching for your own website in search engines. If a customer knows you by business name or its URL (web address), it may not be too difficult to do this. 

As you would be aware, one of the major reasons to invest in a website is to enable new prospects to find your business. Therefore a more practical test is to assume the role of your potential clients (i.e. prospects) and then try searching for your website. In this case these prospects will not yet know your business by its name or its URL. 

There are 2 important points to be aware of:

Your prospects will be hunting the internet on the basis of what you sell (products, services, locality, etc) 

Your prospects may find your site (or not) on the basis of what your website claims you sell

What is the purpose of improving my websites rankings? 

• prospects refer to anyone on the internet that may be searching for the services they need / you offer
   
• site visitors refer to prospects who have found your website and had a look around
   
• leads are visitors who have made contact with your business through your website requesting further information or a quote
   
• customers are leads who have agreed to proceed with a quote
   

 The simple reason to improve your website to increase its rankings is: 

More prospects -> More visitors -> More leads -> More customers

 

How can we help your website increase its search rankings?

Search Engine Optimisation (SEO) as a term is used to refer to the treatment of your website to improve its organic rankings in search engines. Unfortunately the term 'Search Engine Optimisation' has become a misnomer for "getting high rankings". 

There are actually two requirements to make a website to increase its rankings:
 

Step 1: Search Engine Optimisation:

Search Engine Optimisation is the process of engineering your website to meet the technical and mechanical requirements of search engines to:

• make it possible for the website to be initially found so it knows your website exists
• expose the text (words) on your website text to be scanned by a search engine
• have your website's sitemap linked to search engines
• ensure your website framework is kept updated to maintain sync with search engines (as they regularly change their search algorithms)
   

Step 2: Search Engine Strategy:

Search Engine Strategy is the process of deciding how you want your website to be found including:

• identifying your prospect or customer profile
• developing content with generalist or niche focus (product, service, industry, location)
• structuring and placement of  specific keywords / phrases (including title, page names, meta information, keyword phrase combinations, component length, and keyword order)
• understanding your competition (and using their knowledge to leapfrog them)
• building site popularity
• retaining customers you have already secured
• integration to social networking
• interpreting statistics to fine tune your results at each review period

Both steps are required for higher rankings. Search engine optimisation is not enough!
 

So what are you waiting for?

Digital Catalyst have been building websites for the last 10 years. Just know that with that experience comes confidence. The majority of our new clients have been referred to us from happy clients achieving great results with their websites and website rankings.

Contact us now to discuss how we can help your business.